Description Cupra (/ˈkuːprə/; stylised in all caps) is a car brand owned and produced by SEAT, a Spanish manufacturer part of Volkswagen Group, headquartered in Martorell near Barcelona.
Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020 Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car called the Cupra Born.